Page 44 - Module_2_EN

Module
2 Step 5. We know that in most work, we cannot easily demonstrate causality. It is hard to

prove that one’s efforts have led directly to the decision we were seeking. But it is possible to
look at incremental changes in attitudes, actions, and behaviours that are a direct outcome of

one’s work. Monitoring, evaluation and learning mechanisms must be in place so that you can
9-12 December, 2013 you are seeking. This will help you to adjust your strategy, if necessary.
identify and map these incremental changes that will lead towards the decisions or changes

Figure 9
Impact strategy steps

Step 1
Changes you want to influence
with the assessment
Step 5 External political
Monitoring, evaluation, environment
improvement Other influences on decisions
and decision-makers
Step 2
Who?
Identify relationships:
Decision-makers; influencers;
media; people who work for
NGOs, etc.

Step 4 Step 3
How? What?
What are the opportunities? Knowledge to be gathered
Publishing; conferences and through the assessment, and
workshops; news articles, etc. how it is to be gathered

Checkpoint
Timing: What is the current "Issue
cycle?"

Source: IISD (2004). Model for an Impact Strategy

42 National IEA Process Design and Organization