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Module Figure 1 Phases of an issue attention cycle (adapted from social learning group
3 2001)

Per cent level of attention
100
9-12 December, 2013 80

60

40

20

0
Phase 1 Phase 2 Phase 3

EXERCISE

In preparing for this assignment, you were asked to:

1. Review the number of stories in your country's newspapers related to environment,
health and development in the week prior to your training; and

2. Find sources of public opinion polling data in your country and review them for the
current year. Based on your “homework:”

3. What issues are of most concern to citizens in your country right now?
4. How is your political leadership responding and;

5. How might you align findings from your assessment with these concerns?

12 Developing an Impact Strategy for your IEA