Page 4 - Module_7_en
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Module
7 Table of Contents
List of Acronyms 3
9-12 December, 2013 Course Materials 6
Overview
4
6
1. Introduction and learning objectives
7
2. Choosing what to produce
8
2.1 Target group(s)
2.2 Content 11
2.3 Budget 13
2.4 Formats 14
2.5 Consider your channels 19
3. How do we do it? 24
3.1 Print products 24
3.2 Electronic/digital products 28
3.3 Visual presentation of data in the IEA 31
3.3.1 The cartographic process 32
3.3.2 Implementing time-saving techniques 33
4. Reaching out with the outputs of the IEA 35
4.1 Dissemination 35
4.2 Approach the media 35
4.2.1 The press release 37
4.3 Communicating sustainability: Long-term approaches 41
References 43
2 Creating Communication Outputs from the Assessment
