Page 8 - Module_7_en
P. 8

Module                   Course Materials
       7







                         1   Introduction and learning objectives
            9-12 December, 2013  This module focuses on developing innovative communication outputs for the IEA, and



                        provides practical steps for dissemination.


                        Upon successful completion of this module, participants should be able to:
                            Demonstrate  an ability  to  link  target  group(s)  and  content  with  their  choice of
                            ?
                            presentation format and communications channels, considering budget constraints;

                            ?  Understand, consider and systematically implement the most important steps of a
                            dissemination plan, while choosing the most appropriate communication outputs,
                            and ways of reaching audiences;
                            ?  Organize  the  production  process  and  create  high-quality  paper  publications,
                            electronic products and visual presentations of data; and

                            ?  Understand the importance of distribution/dissemination, with special emphasis on
                            approaching the media.

                        Participants will create:

                            ?  a short-term strategy for IEA output production and distribution;
                            ?  a production plan; and
                            ?  a range of communication outputs.

                        Reading and exercises to be completed prior to the workshop
                        Participants should prepare a list of communication outputs with which they have been
                        involved and/or bring existing, innovative printed or electronic communication outputs
                        to the workshop.


                        Participants are asked to bring the latest state of the environment (SoE) report for their
                        country or other relevant jurisdiction, if available, as well as related products, such as
                        brochures, a statistical book or other printed/electronic materials that includes a simple
                        data set and graphical elements.

                        These materials will be required when discussing visual presentation of data.








                      6      Creating Communication Outputs from the Assessment
   3   4   5   6   7   8   9   10   11   12   13