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BOX 1 Examples of some of the most common target groups Module
7

? Governments (environmental agencies, planning and finance departments etc.)
? Planners

? Politicians
? Researchers and analysts Abu Dhabi, UAE
? Non-governmental organizations (NGOs), the general public
? Schools and universities
? Industries and businesses
? Women’s groups
? Indigenous peoples’ groups

? Media

Also consider your reach and credibility. Are you able to reach your target group(s)? Will they find
your message credible, relevant and legitimate? If the answer to either of these questions is “no,” you
should reconsider your message or your audience.

CASE STUDY - EXAMPLE

There are many examples of how assessments have tackled the need to reach different
audiences through different products. One example is the first National State of the
Environment Report of South Africa, published in 1999. Various publication formats, such
as a web-based report, a paper overview document (published in several languages), a
booklet for schools and a video, were developed to reach different target groups. Since then,
several provincial, local and sector-specific reports have been published. The South African

Department of Environmental Affairs and

Tourism initiated a study to determine whether the 1999 report and related products
reached target audiences, if it met the needs of decision-makers and other users, and to
determine which of the related products added value to the suite of SoE products. For
more information, see http://www.environment.gov.za/soer/reports/impact/Evaluation%20

Impact%201999%20NSOER_0504.pdf

IEA Training Manual Workshop for the National Reporting Toolkit (NRT) 9