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Module
7 EXERCISE

Who is reading what?

This exercise is meant to reflect on how various groups access information, who are their
9-12 December, 2013 to your target groups. All participants will break in groups of no more than six people for
peers, to whom do they listen, and what you as a producer of the information can offer

a short role-play.

Each group will receive a pre-defined user group role (e.g., business people, youth
and government). Within each group, break into two sub-groups: those preparing the
assessment and proposing various types of products, and those representing a particular
target group (e.g., business, youth, government etc,).

Spend 15 minutes in each group separately discussing the type of products that can
be offered or that would be used. Then reconvene in plenary, where each group can
summarize their needs and their preferred products. The table below will help you to
structure your thoughts.

Table 1 Planning to deliver information to target groups

Target group or What are the needs of What is the message Formats
focus group the target group
Government representa- To understand the Global warming and its Extended brochure of
tives of environment-related environmental issue, the causes 10 pages; indicator based
sectors (e.g., transport, impacts, and linkages with analyses
agriculture) other issues

10 Creating Communication Outputs from the Assessment