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BOX 3 A sampling of formats and channels Module
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? Spoken options include visits, interviews, speeches, meetings, press conferences, training
sessions, radio broadcasts, discussion groups and hearings.

? Written options include reports, flyers, newsletters, posters and brochures.

? Visual options include presentations, television, slide shows, films and videos. Abu Dhabi, UAE

? Digital options include Internet, CD and DVD-ROMs, PC-demos, e-mail bulletins,
discussion groups and online conferences.

See Table 2 for concrete examples.

Table 2 Advantages and disadvantages of the range of UNEP’s GEO
products

Printed
Communication products Advantages Disadvantages Points remember

Technical reports
Global Environment Provides a good opportu- Loaded with technical jar- A database of specialized
Outlook, Data nity to delve into further gon for the non- specialist. target groups needs to
Compendium depth on a specialized be kept because broad
Global assessment topic for a very specific distribution of a specialized
of acidification and audience. report will be a waste of
Eutrophication of natural resources.
ecosystems

Brochures and Leaflets
Global Environment Can reach large number of Little chance of feedback; Plan the distribution with
Outlook, Synthesis Global people. Becomes cost- if distributed in the wrong care, and always pre-test a
Environment Outlook, Fact efficient when produced in way easily overlooked; draft with the target group
Sheets on Regions Can be kept in store to mass distribution may re- to check if the message
answer questions. sult in high wastage, limited gets across.
space to explain details.

IEA Training Manual Workshop for the National Reporting Toolkit (NRT) 15