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Module Table 2: Advantages and disadvantages of the range of UNEP’s GEO products
7 Printed

Communication products

Reports Advantages Disadvantages Points remember
9-12 December, 2013 Outlook http://www. unep. tion in detail. Reports because of high number which the report is
Can easily be overlooked
Can present informa-
The process through
Global Environment
have proved useful for
reports published. Little
produces is as impor-
org/geo/
possibility for feedback.
in-depth understanding of
tant as the product itself.
environmental issues, and
Broad participation in the
have been widely used as
conceptualization, develop-
ment and review of the
reference material and for
educational purposes.
report builds ownership
and boosts credibility.
Design elements, distribu-
tion and publicity should
be well thought out and
orchestrated to yield a
return on investment.
Journals and Magazines
“Tunza” – UNEP Good way to reach Limited circulation, little Keep lists of specialized
Magazine for Youth specialized audience with feedback. Can be a cost- journals and names,
“Our Planet” – UNEP’s specific issues. effective method if the phone numbers of
flagship magazine for articles are published editors, and build a
environmentally free. relation with most
sustainable important editors.
development
http://www.ourplanet.com/

Digital means

Means Advantages Disadvantages Points remember
Websites
Ref.: Attractive way to present Not accessible for How to attract target
http://www.unep.org/geo high variety of information. everyone, requires groups to the website?
http://www.grida.no/geo/ Feedback and interaction technical expertise. Ensure linkages with
http://www.grid.unep.ch possible. popular target group
http://gis.cedare.int sites and ensure high
Relatively easy to update. ranking with search
Insight into number of us- engines.
ers, and potential to reach
high number of people.

16 Creating Communication Outputs from the Assessment