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Module
7
Recommended Readings
? Principles of good practice. Checklist Analyzing Target Groups, http://www.iucn.org/
themes/cec/principles/checklist_target_groups.htm
? Environmental reporting Guidelines 2001 – With Focus on Stakeholders, Ministry of Abu Dhabi, UAE
Economy, Trade and Industry of Japan, www.meti.go.jp/english/information/downloadfiles/
cEnv0106e.pdf
? Impact II Telling Good Stories, GRID-Arendal Occasional Paper 01 2005, http://www.
grida.no/impact/
? Guideline documents for the State of the Environment Reporting, http://www.
environment.gov.za/soer/
? Evaluation of the Impact of the of the 1999 National State of Environment Report, http://
www.environment.gov.za/soer/reports/impact/Evaluation%20Impact%201999%20
NSOER_0504.pdf
2.2 Content
With a better understanding of the types of target audiences best positioned to influence the
environmental changes desired, the next step is to identify the ideas to be conveyed to the target
group(s), and the messages you would like to deliver. At this stage, content and conclusions from the
assessment will be transformed into shorter and more specific messages. These short messages must
be supported by the main body of knowledge generated by the IEA, like the main report where all
the knowledge is brought together, and which has to provide the credibility to all “supplementary”
products. This approach can be applied to reports on many scales, from local to global. It is important
to maintain the connections between the processes and messages, as well as the products of these
assessments (e.g., formats, content and timing). Questions to keep in mind may include whether
these messages form a coherent story and whether there are any conflicts or ambiguities? If so,
resolve these first by re-examining your starting point.
Scientific uncertainty is also a significant point. Uncertainty is a core part of science, but that is rarely well
understood by the public or decision-makers. Communicating uncertainty needs special consideration.
It must not be confusing, but it cannot be hidden either. The relevance of uncertainty with regard to
IEA Training Manual Workshop for the National Reporting Toolkit (NRT) 11
