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3   Attributes, Framework and Measures                                                     Module


                   Section 3 covers the attributes that will indicate the effectiveness of the IEA process and selecting an   8
                   evaluation framework. Then it will discuss formulating the key evaluation questions, and measures that
                   will help you collect data for monitoring and evaluation.



                   3.1 Attributes of Effective Assessments

                   This framework takes a look at key attributes that enhance the IEA report’s effectiveness in influencing   Abu Dhabi, UAE
                   policy-makers. The notions of saliency, credibility and legitimacy - as key attributes of effective assessments
                   - arise from earlier academic research that focused on better understanding the factors that determine
                   the effectiveness of assessments (Box 2; Figure 3).





                         BOX 2      Attributes of Effective Assessments





                       Through  a  five-year  consultative  process  involving  hundreds  of  professional  evaluators
                       internationally,  the  American  Evaluation  Association  identified  four  criteria  for  effective
                       evaluation: utility, feasibility, propriety and accuracy (Patton 1997). A couple of years later, the


                       Social Learning Group’s international research team arrived at a similar conclusion from
                       a different point of departure, namely studying what makes environmental assessments
                       effective, and what makes them utilized. The Social Learning Group found that the user


                       (i.e. policy-maker’s) perception of the assessment’s saliency, credibility and legitimacy was
                       critical (Farrell and J?ger 2005).






                   The saliency-credibility-legitimacy attribute triad acknowledges that the process is subject to political
                   interests. We do not suggest that the process should bend to those interests, but emphasize the need
                   to attract political attention when legitimacy and credibility are not convincing enough on their own
                   merits. It also implies that without credibility and legitimacy, political saliency is not enough to attract
                   and maintain attention.


                   The assessment of stratospheric ozone depletion is a good example, because it was perceived by
                   policy-makers as salient, credible and legitimate:





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