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Shape the delivery system for the audience Module

Do not target people who do not have a technical background with long technical reports. Offer 2
more detailed information to those who want it. Senior officials, such as cabinet ministers or
business executives like a one or two-page synopsis. Only specialized audiences such as academics
or students may have more time and interest to read the full report.

There are many communications options. The classic methods are largely oriented to print
(reports, synopsis report with highlights, bulletins, articles, newsletters), or to radio and TV Abu Dhabi, UAE
(interviews, pre-recorded messages).

In recent years, the Internet has become a major communications tool through the posting of
reports online and the use of techniques such as interactive reports and electronic bulletins by
e-mail. Consider alternative communications such as cartoons for populations that can’t read
or write or puppets in a theatre play. In addition to distribution to the news media, consider
outreach to a wide range of interested organizations, such civil society organizations, universities,
national and international agencies, schools and many others.

3.5.7 Stage 7: Monitoring, evaluation and learning

The IEA should not be seen as a one-time effort, but rather as the first step in a system that will
hopefully produce environment and be sustainable development relevant information at regular
intervals. The frequency of the IEA cycle is determined country by country, but the range typically

varies between 2-5 years. Continuity of reporting will allow for better analysis of the impacts of
actions taken, as well as the evolution of the links between pressures, the state of the environment,
and impacts on ecosystem services and human well-being.

Evaluating the impact of the IEA is an important part of the learning process in reporting and

for progress toward sustainable development. You can set up a process and simple database for
technical teams to document evidence of the IEA’s impacts of their work or to track the uptake of
recommendations by policymakers and the public.

As covered in detail in Module 8, it is important to monitor progress at each stage throughout the
process. For effective monitoring, it is important to define, in the planning of each stage, the expected

results and key progress measures. The monitoring process allows improvements in IEA methodology
and the institutional framework based on lessons learned at every stage.

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