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Module 3.2 Steps in building an Impact Strategy
3 There are five main steps to creating an impact strategy, based on IISD’s model (Figure3)

1. Creating the change statement What should the impact of your assessment to be.
2. Relationship management. Identifying the key actors that you are seeking to influence, and building
connections to them.
9-12 December, 2013 3. Knowledge management. Gathering and analyzing the knowledge for the assessment.

4. Opportunity management How to move the knowledge into the hands of those you want to
influence.

5. Monitoring and improvement Determining whether your impact strategy is working and adjust it
as necessary.

Figure 3 Model for an Impact Strategy

Source: IISD, 2004
Step 1
Changes you want to influence
with the assessment
Step 5 External political
Monitoring, evaluation, environment
improvement Other influences on decisions
and decision-makers
Step 2
Who?
Identify relationships:
Decision-makers; influencers;
media; people who work for
NGOs, etc.

Step 4 Step 3
How? What?
What are the opportunities? Knowledge to be gathered
Publishing; conferences and through the assessment, and
workshops; news articles, etc. how it is to be gathered

Timing Who is involved in
the process? Are they adding
What are your key What is the current to the saliency, legitimacy and
messages? "issue cycle"?
credibility of the assessment as
a whole?

20 Developing an Impact Strategy for your IEA