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Module
3 Table of Contents 3

List of Acronyms
9-12 December, 2013 Overview 4

6
Course Materials
6
1. Introduction and learning objectives
7
2. Understanding Impact
2.1 What is an impact strategy?

7
2.2 When do you prepare an impact strategy and who is responsible for it? 7
2.3 Why do you need an impact strategy? 8

3. Model for an Impact Strategy 17
3.1 Attributes of Impact Strategies and Communications Activities 17
3.2 Steps in building an Impact Strategy 20

3.2.1 Step 1: Creating a “change” statement to anchor the impact strategy 21
3.2.2 Step 2: Relationship management 22

3.2.3 Step 3: Knowledge management 23
3.2.4 Step 4: Opportunity management 23
3.2.5 Step 5: Monitoring, evaluation and improvement 24

3.3 Case Studies of Assessments 25
3.3.1 Case study: Millennium Ecosystem Assessment (MA) 26

3.3.2 Kingdom of Bahrain Strategy to enhance public Awareness 29
and decision-making
3.3.3 Yemen National State of Environment Report (SoE-2001) 35

4. Pilot Training Plan 43
4.1 Understanding the Impact Process 43
4.2 Explanation of the Impact Strategy model 43

4.3 Building an Impact Strategy 44
4.3.1 Drafting the impact statement 44

4.3.2 Identification of WHO they are trying to have an impact on 44

2 Developing an Impact Strategy for your IEA