Page 8 -
P. 8

Module                   Course Materials
       3







                         1   Introduction and Learning Objectives
            9-12 December, 2013  This module will focus on methods and strategies to position and deliver a national



                        Integrated  Environmental  Assessment (IEA) so that it can have real impact  on
                        environmental policy and practice at national and local levels.


                        At the end of this module, you should have enhanced your ability to:
                        1.  Articulate reasons for doing an Integrated Environmental Assessment, including but

                            also beyond mandated requirements.

                        2.  Understand the political context of what you are doing and how are changes made
                            in policy and practice in your country.
                        3.  Move  beyond  awareness  of the  importance  of impact  and  communications,  to

                            develop real strategies and communication tactics to achieve impact. Explore how
                            far you can go with achieving impact through your assessment.

                        4.  Increase recognition of who you want to reach beyond your immediate departments,
                            and how that will affect how you undertake your work and what you will do with
                            your outputs.

                        5.  Recognize that impact requires more than the production of a report at the end of
                            the assessment; that strategic positioning of your work and planned communications
                            interventions are essential components of your work that should be undertaken in
                            parallel with all stages of the assessment.


                        Changes desired in participants:
                            ?  They  consider themselves as effective contributors who are capable of having an
                            impact on decision making;

                            ?  They see communications as an essential component of their reports that should be
                            undertaken in parallel with all stages of the assessment.












                      6      Developing an Impact Strategy for your IEA
   3   4   5   6   7   8   9   10   11   12   13