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Module
3 SMALLER GROUP EXERCISE:

Prepare 2-3 statements of the information you intend to collect for your assessment.
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Write these on your flip chart under the heading Step 3.

Prepare a short description of how you will interact with your key actors during the
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9-12 December, 2013 Step 4: Planning HOW to bring the report to the attention of key actors
assessment period.

You need to think about the tools and tactics you can deploy to bring the report to the
attention of the target people you have identified, and to others who may be able to influence
them. The step covers the following areas:

? Opportunities,

? Revisiting the issue cycle,
? Mapping the landscape,

? Creating and seizing opportunity.

There are broader ranges of opportunities to deliver your findings. These include:

? Workshops

? Formal presentations to departmental and parliamentary committees.

? Meetings with representatives of NGOs.
? Exclusive events with private sector interests to discuss how the assessment is relevant
to them.

? Website publications.

? Electronic conferences to discuss findings.

? TV and radio interviews.

GROUP DISCUSSION

Communication channels and delivery techniques are important. But you also need some
key messages.

? In the group, discuss what 2 or 3 key messages might be from previous assessments you
have worked on. What were some of the strengths and weaknesses of these? If you have

40 Developing an Impact Strategy for your IEA