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Module
3 * Now that you have selected the key actors, what are some of the broader groups you

should reach out to? What about women’s groups? Can they become supporters
of your work? What about village councils and district authorities? What about
Chambers of Commerce? What about youth organizations?
9-12 December, 2013 ? On HOW:
?
On WHAT:
* Discuss challenges you may face in engaging your key actors in order to understand
what those actors need to know

* Messages depend on the results of your assessment.
* Do any of these messages relate to issues that are relevant to women? How can you
craft a message that will reach women effectively?

* Are there any other possible channels for communication? Have you thought about
channels that will reach women? Young people? And people living below the poverty
line? How will you reach some of the broader groups like village councils and district
administrations?

Step 5: Monitoring, evaluation and improvement of your impact strategy
Monitoring and evaluating mechanisms are essential signals that will tell you whether your

strategy is having impact.

This section covers:
What do you want to monitor throughout the process to see whether you are in fact having
an impact? For example:

? Actual participation in discussions and meetings

? Increased demand for assessments; for interpretations of findings from assessments

? Looking for change in interaction and recording comments
? Meetings with users to get their feedback.

GROUP DISCUSSION

? What are some indications that you are influencing your key actors?

42 Developing an Impact Strategy for your IEA