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Module 4.3.4 Planning HOW to bring the report to the attention of targets
3 How to bring the report to the attention of the 10 target people they have identified and to others

who may be able to influence the 10.

Facilitator: More detailed explanation of “HOW”;
9-12 December, 2013 Differentiate between this strategy, and module 7. There will be a number of mandated outputs required
Key messages; broader audiences; channels to use
?
Provide samples of key messages.
?

from the assessment; module 7 focuses on the technical production of those outputs.

Groups are then asked to:

? Draft 2-3 key messages from previous assessments you have worked on.
? Describe three approaches that you might take to promote your messages and findings to the 10
people, and to broader audiences who have influence.

4.3.5 Pulling the Strategy together

Facilitator:

? Asks each group to present their strategy.

? Combines the strategies into one draft strategy

Note: this assumes that the workshop is being held at a country level, with only one assessment
being planned. If the training group includes participants from a number of countries or if participants
represent departments or organizations undertaking different assessments, this last step, the
combination of strategies, can be skipped.

Group review of each component of the strategy as they are combined:

? On the impact statement: any further considerations? General acceptance of the impact statement
by the group? Note exceptions or variations in opinion.

? On WHO the strategy is targeting: combine the names of the 10 key actors[increase the list to
20?], but then ask the group for additional names in categories they may have overlooked:
* Media: names of key journalists

* NGOs: names of key people in NGOs who might help to promote the assessment
recommendations

46 Developing an Impact Strategy for your IEA