Page 69 - Module_9_en

It is also very important to use the communication to motivate, support and ensure that skills of policy- Module
makers and leaders at the local level are improving on issues related to climate change and ensuring
that diverse voices on the topic are given the opportunity to express their viewpoints. For some
creative ways of communicating climate change see Box 14.

Communicating climate change and adaptation
BOX 18
Makutano Junction - The Soap Opera
Abu Dhabi, UAE

Makutano Junction is a gripping Kenyan-produced television soap opera that currently attracts
over seven million viewers in Kenya alone. It aims both to entertain and educate English-
speaking African audiences. Set in a fictional Kenyan village, it follows the loves and lives of a
colourful cast; romance, comedy, corruption, tragedy—it’s all in there! The Makutano Junction

was also conceived as a means of disseminating valuable information through an engaging
and accessible medium. Makutano Junction viewers identify issues of interest to them, such
as income-generation; mental and physical health; rights and responsibilities of good citizens;
and development challenges including environment, which are then incorporated into the
storylines. Eight series (comprising 13 half-hour episodes each) have now been produced
and are being broadcast in Africa. (www.makutanojunction.org.uk)

Finally, communicating climate change is a continuing challenge. It requires providing
information for different groups, including youth, community leaders, experts from diverse
fields and members of governments, from the local to the national. All these groups require
targeted messages. For details on communication please see IEA Module 7.

For further details on designing of an impact strategy see IEA Module 3
For further details on communication see IEA Module 7

IEA Training Manual Workshop for the National Reporting Toolkit (NRT) 67