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Example Improved excel graphic Module
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Tonnes Total Caspian Caviar Export And Quotas
300

250 Reported
200 Quotas
150
100 Abu Dhabi, UAE

50
0
1999 2000 2001 2002 2003

4
Reaching out with the outputs of the IEA

4.1 Dissemination

At this point, it is time to implement the dissemination plan. Too many good information products are
left in an office for just a few to read. Why spend time and money producing well thought-through
products if nobody sees or reads them? First, verify if you already have a distribution network, and if
this network is updated. Then, revisit your communication strategy, and ensure that your distribution list
matches your target group(s). Add new names and organizations to your list as appropriate.

Further, consider different ways of distributing your product. This will vary depending on the format you
have chosen. For example, a web-based report will probably reach more broadly, while a paper report
might more easily reach directly to your target group(s). Consider contacting NGOs and ministries
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Chart title border directly, and make a plan for seminars, meetings and events where you can attend and hand out your
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Data series The most important thing is that you keep thinking about distribution long after you have finished your
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product, even though the energy for doing that is sometimes hard to find.
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4.2 Approach the media
x-axis value
x-axis (category axis) Journalists are always looking for the next story, which gives you the opportunity to make them interested
in your story. Building strategic and long-lasting relationships with the media is crucial for successful
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Legend border dissemination. If you have access to a media or a public relations officer within your organization,
it would be a good idea to seek their advice. Approaching the media and establishing a network of

IEA Training Manual Workshop for the National Reporting Toolkit (NRT) 35