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4.2.1 The press release Module

A press release is a statement prepared for distribution to the media, to give journalists information that 7
is useful, accurate and interesting.

Press releases have a particular format. Once you are familiar with writing them, all you have to do is fill
in the blanks. Journalists receive many press releases, so they have standards and expectations that you
must meet to just to have your release read and, hopefully, used.

Press Release Checklist Abu Dhabi, UAE

? Organization’s/department’s letterhead, name, address, phone number, e-mail, website

? PRESS RELEASE in all caps

? Contact person’s name and contact information
? IMMEDIATE RELEASE OR RELEASE DATE in all caps)

? HEADLINE or TITLE in bold/caps

? Body text: Date/City-who, what, when, where and why
? Basic Font, page numbers, end with ###

Example Press release on the Kyoto Protocol

PRESS RELEASE

FOR IMMEDIATE RELEASE
Contact: Karen Landmark
Office: +4737035717
Mail: karen.landmark@grida.no

The Kyoto Protocol – a new era starts today

IEA Training Manual Workshop for the National Reporting Toolkit (NRT) 37