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Table 2 Possible Measures for Effective Relationship Management Module
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Key Question Possible Measures Possible Targets
Have key decision Number of key persons identified for each At least one key name per sector and
makers and relationship group, including specific names discipline.
potential influencers from each of the potential audience categories Abu Dhabi, UAE
been identified? identified.

What important Types of Receiving behaviour observed (see For each target actor, clarify the following:
changes in the Module 3). Such as: ? What behaviour would you expect
thinking and actions ? Number of decision-makers as subscribers to see from this person(s)?
of key decision (individuals and organizations) to listserve/ ? What behaviour would you like to
makers have been e-mail newsletter. see?
observed? ? Receive and request SoE reports. ? What behaviour would you love to
? Cell phone text messages. see?
? Number of PDF files downloaded from [based on Outcome Mapping
the national IEA website. approach (Carden et al. 2001)]
Types of Seeking behaviour observed (see
Module 3). Such as:
? Keywords entered into search engines
of the national IEA website by decision-
makers.
? Number of targeted users (key decision
makers) attending new types of meetings
and using IEA vocabulary in interviews
with media.
(Policy-makers get IEA messages from
media.)

Types of Acting behaviour observed (see
Module 3). Such as:
? Number of times IEA technical experts
are contacted by decision-makers for
consultation on budgeted activities.
Types of Demanding behaviour observed (see
Module 3). Such as:
? Number of cases targeted users (i.e.,
decision makers) contact national IEA
leaders to request new information or
process changes to be included in the
next IEA cycle.

IEA Training Manual Workshop for the National Reporting Toolkit (NRT) 23