Page 32 -

Module key policymakers, civil society organizations and NGOs about its causes and potential consequences.
3 A shared understanding among these individuals and institutions is essential, not only for mobilizing

public support, but also for undertaking the range of participatory activities that will undoubtedly

be needed" These could enhance efforts to mitigate climate change effects and foster policies of
adaptation measures.
9-12 December, 2013 following:
Among many objectives of BINC, the national awareness strategy was formulated to achieve the

Within the overall goals of the BINC, there was a growing national consensus in Bahrain around a
number of key public awareness objectives. These are summarized in Table1, which essentially dictate
and underlie a threefold approach to addressing climate change issues, namely engagement of civil

society, strengthening of national capacity, and promotion of community-based initiatives. Each of these
dimensions of the public awareness strategy is summarized in the subsections below.

Step 2: Who are the key actors, and

how to build relationships with them
This step involved identifying, the individuals and groups the strategy wanted to reach and enlist their

support to achieve its objectives. There are several types of civil society target groups that were
planned to be engaged and addressed by the awareness strategy:

Step 3: What knowledge to be gathered

The public awareness strategy was based on the results of the analyses of the various activities
conducted to achieve the objectives of Bahrain's climate change project. During the workshops held

at the end of each activity, it was possible to assess the needs of various stakeholders, and their trust
in the final product, including the data, the analysis and the recommendations. This process ensured
the relevancy, saliency and credibility of the findings.

Step 4: How to reach key actors and broader audiences
The strategy identified distinct areas of action that can help to deliver the knowledge into the hands

of those the awareness strategy wanted to influence, these include:
Engagement

Engaging Bahraini civil society was a fundamental aspect of the public awareness strategy. It was an
interactive process in which different parties are identified, approached and then involved in a dialogue
around climate change issues.

30 Developing an Impact Strategy for your IEA