Page 25 - Module_7_en
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Module
                                                                                                              7


                       EXERCISE


                       Discuss existing media relations in your country, and use your experience to draft a short-
                       term dissemination plan to approach the media.


                       Work in groups of four. Choose someone in your group to record your results following       Abu Dhabi, UAE
                       the discussion points below; report the results in plenary. Duration of the exercise is 40
                       minutes.
                          ?  Discuss the needs and available resources for communication.

                          ?  What ongoing relations with mainstream media exist within your organization/
                           department?

                          ?  Do you have staff/members who are familiar with mainstream media norms and needs?

                          ?  Do these staff/members have sufficient time to do consistent media outreach?
                          ?  Make a list of responsive journalists and other “insiders,” and describe plans to use them
                           to spread your message.

                          ?  Does your organization have a distribution network? Is it updated and ready to be used?


                       Summarize your results on a flipchart for presentation in plenary later.











                       EXERCISE


                       Participants continue working in the same groups. Duration of the exercise is 30 minutes.
                       The aim of the exercise is to find out what are the best communication channels, considering

                       given time, resources and possibilities.

                       The participants  map  out a variety  of communication channels, analyze strength  and
                       weaknesses of each of them, and prioritize their dissemination channels. Participants choose
                       someone in the group to report the results of the group discussion in plenary.









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