Page 26 - Module_7_en

Module
7

Channel/
media Strength Weaknesses Priorities
9-12 December, 2013 Press (papers, Short format does Visual medium provides
Television
Expensive to produce It can reach many
people.
and buy time.
more impact and the
not allow for more
ability to demonstrate a
than awareness.
behavior.
magazines)

Printed
materials
(book….)

3
How do we do it?

3. 1 Print products

Because not all publications are alike, the time needed to produce material for them varies. Due to
extensive analysis and writing process, a comprehensive report may take six months to a year (or

more) to produce. In contrast, a one-colour flyer may be completed in a few weeks and a full colour
brochure may take a few months from concept to delivery. Rushing the process may compromise
the quality of your product and increase production costs.

To better prepare for the production process, you will benefit from asking who needs to be involved,
in what way and during which phases. For example, you will need to involve writers, a graphic
designer, a web designer, a database manager, maybe a cartographer and an editor. Further, clarify
who is responsible for specific parts of the plan, and who coordinates the joint efforts.

Specification and contents

A writing process will usually involve many people from different fields and with different perspectives.
Therefore, it is important that the actual writing process be supported by specifications that are clear,
so that the writing tasks are interpreted accurately, and information can be integrated with ease (see

24 Creating Communication Outputs from the Assessment